PRESENTED BY THE LIME TRUCK
FOOD TRUCK MOGUL ACADEMY
Learn how to build, launch, and scale a successful food truck business from two-time Food Network champion Daniel Shemtob.
YOUR INSTRUCTOR
DANIEL SHEMTOB
Daniel Shemtob founded The Lime Truck in 2010 and went on to win The Great Food Truck Race on the Food Network—twice. Since then, he's built The Lime Truck into one of the most recognized food truck brands in the country, expanding into catering, franchising, and now education.
With the Food Truck Mogul Academy, Daniel shares the hard-won knowledge, systems, and strategies that took him from a single truck to a national brand. No fluff, no theory—just real-world advice from someone who's been in the trenches.
WHAT YOU'LL LEARN
THE CURRICULUM
Business Planning & Launch
- ✓Creating a winning business plan
- ✓Securing funding & investment
- ✓Licensing, permits & legal essentials
- ✓Choosing the right truck & equipment
Menu Development & Food Costs
- ✓Designing a profitable menu
- ✓Food cost analysis & pricing strategy
- ✓Sourcing ingredients & supplier relationships
- ✓Seasonal menu planning
Operations & Logistics
- ✓Daily operations management
- ✓Staffing, hiring & team building
- ✓Route planning & event booking
- ✓Health & safety compliance
Branding & Marketing
- ✓Building a standout brand identity
- ✓Social media strategy for food trucks
- ✓Getting press & media coverage
- ✓Customer loyalty & community building
Growth & Scaling
- ✓Expanding to multiple trucks
- ✓Catering as a revenue stream
- ✓Franchise opportunities
- ✓Building a sustainable food business
Real-World Experience
- ✓Ride-along with The Lime Truck crew
- ✓Behind-the-scenes at live events
- ✓One-on-one mentorship sessions
- ✓Access to our network of vendors & partners
FROM ONE TRUCK TO
A FLEET & FRANCHISE
The Lime Truck started as a single truck in Orange County and has grown into a fleet operation with franchise locations. In the Academy, you'll learn the exact playbook Daniel used to scale—from hiring your first employee to opening your tenth location.
HANDS-ON
REAL-WORLD EXPERIENCE
The Academy isn't just lectures and slides. You'll ride along with our crew at real events, shadow our operations team, and get one-on-one mentorship from Daniel and senior team members. You'll leave with not just knowledge, but real experience under your belt.
WHAT GRADUATES ARE SAYING
★★★★★
"The Mogul Academy gave me the confidence and knowledge to launch my own food truck. Daniel's real-world experience is invaluable—you can't get this kind of education from a textbook."
— Marcus Johnson
Academy Graduate, 2022
"I went from a dream to a fully operational food truck in 6 months thanks to what I learned at the Academy. The business planning and food cost modules alone were worth the investment."
— Priya Patel
Academy Graduate, 2023
"As someone with restaurant experience but no food truck knowledge, the Academy filled in every gap. The ride-along experience with the crew was the highlight for me."
— Jake Torres
Academy Graduate, 2023
Academy FAQs
READY TO BUILD YOUR FOOD TRUCK EMPIRE?
Space is limited. Enroll today and start your journey with guidance from the best in the business.